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Independent online marketing & ‘Underwater Sunshine’

A few years ago, Counting Crows kind of stunned everyone by walking away from Geffen and announcing they were an independent band. Whether this was prompted by a perceived underperformance of the superb ‘Saturday Nights & Sunday Mornings’ or a wider dissatisfaction with the music business is unclear. But band leader Adam Duritz’s impassioned talk on interconnectedness, marketing and audience interaction at a recent technology event confirmed that he really, really gets the brave new world of digital independent music. I was intrigued to see what they’d do with their next album, a set of covers called ‘Underwater Sunshine‘ due for release on 10 April. What new and exciting things were the band going to do to take advantage of their newly indy freedom and push their first indy release? Stop Press: I’ve heard it, this is a great record by a great band and I want it to succeed more than I can say. That said, I’m about to criticise their online strategy, and writing a blog criticising my favourite band, even though my critique comes from love and passionate regard, leads me to worry that I might be being a dick, I certainly hope not, but here goes… if by any chance you’re reading this Adam, this is me trying to help, not tear you down in any way shape or form. Things started well, when they ran a competition to crowdsource the cover art. This generated buzz and, perhaps surprisingly, a really good cover. Today it seems they’re rolling out the next stage of their campaign, with the whole album being streamed in its entirety on...
From the archives: Counting Crows

From the archives: Counting Crows

Here’s a piece I’ve dredged up from the archives – early 2004, to be precise. At the time I was working for the BBC’s Top of the Pops website, which occasionally involved interviewing guests who had come to the studio to play on that week’s show. The highlight was when I got to have a sit down with Adam Duritz, the man behind what I would probably nominate as my favourite band, Counting Crows. Here’s the interview, from April 2004, conducted in a dresssing room in TVC before their performance – and yes, you could see me on the broadcast, right at the front, singing along and dancing like a mad thing 🙂 How’s your new drummer Jim Bogios settling in and how has the departure of Ben Mize affected the band? Adam: It’s worked out great. It meant we had less vacation time because we had to do all the rehearsals but Jim’s really great – great drummer, great guy. We’ve all known him for a long time too, so he fits right in. It wasn’t like he was a new guy coming in. I’ve been friends with Jim for years, Immy [David Immergluck, Counting Crows guitarist] used to play in a band with Jim, and I know him through Sheryl [Crow] too. So it’s going real well. I mean, you miss Ben because you miss Ben, because you spent nine years together and every once in a while I find myself looking for him to tell him something, but I just have to call him. I did a radio show in Dublin the other day, DJing for...